# Gasser legacy homepage content + copy enrichment notes

Session-derived notes for enriching a local construction/company rebuild from an existing legacy site while keeping copy polished and truthful.

## Trigger

Use when the user says the redesign is visually/content-wise thin, asks to "feed the site with more information", says wording feels too blunt/plump, or asks to integrate the existing homepage.

## Workflow additions

1. Crawl the legacy website beyond the current homepage:
   - homepage
   - about / history / philosophy
   - team
   - services and service-detail pages
   - references/gallery
   - contact
2. Extract factual content, not just navigation labels:
   - founding/history timeline
   - service taxonomy
   - philosophy/values
   - contact/address/phone/email
   - reference names, years, architects/partners, locations
3. Rewrite, do not copy blindly:
   - preserve facts and local Swiss terms
   - remove dated/awkward phrasing
   - avoid agency/meta language such as "the website should show"
   - keep tone factual, personal, and competent
4. Treat user vocabulary corrections as hard copy signals:
   - if the user says a term is not used in the business, remove it from visible copy and internal project notes that might seed future copy
   - prefer known business categories from the old site/social pages over invented labels
5. Expand content architecture before polishing layout:
   - services page gets intro + concrete service cards
   - about page gets history timeline + values/philosophy
   - references collection gets additional entries from the old reference list
6. Verify after copy/content changes:
   - full text search for rejected terms
   - build succeeds
   - key pages return 200
   - quick browser/visual check for obvious layout breaks

## Gasser-specific factual source pattern

Legacy site facts that proved useful:

- Over 30 years experience / company roots from 1983.
- Roland Gasser founded "Roland Gasser Baugeschäft".
- Early activities: Mauerwerk, Schalung, Bewehrung.
- 1986: independent projects; focus on Neubauten, Umbauten, Kundenarbeiten.
- 1996: office building enlarged/renewed.
- 2006: Andreas Gasser entered the business.
- 2016: Gasser Bauunternehmen GmbH founded.
- Main services from old/social copy: Neubauten, Umbauten/Renovationen, Anbauten, Kundenarbeiten, Fassaden, Betonsanierungen, Umgebungsarbeiten.
- Contact: Grünrain 3, 5210 Windisch; 077 268 25 29; info@gassergmbh.ch.

## Pitfalls

- Do not invent trade terms because they sound marketable. In this session, "Gartenbeton" was rejected; use "Umgebungsarbeiten", "Stützmauern", "Fundamente", "Betonarbeiten", or specific elements only when supported by sources.
- Do not leave meta/product text in customer-facing copy, e.g. "Die Website soll zeigen". Replace with direct business language.
- If reference images are placeholders/reused, mention that as an outstanding content issue; do not present image diversity as solved.
- Legacy pages may have empty/placeholder team content. Do not fabricate named team bios; build a structure ready for real photos/details later.