# The algorithm does not need you happy

- ID: `attention-002`
- Pillar: `attention_design`
- Estimated duration: 61s

## Shot plan

### Scene 1 — first_frame_hook

- Timing: 00s–03s
- Asset type: kinetic_text
- On-screen text: The algorithm does not need you happy. It needs you to stay
- Visual direction: Large hook text over a phone/feed freeze-frame; make the first frame readable without audio.
- Retention goal: Stop the scroll with self-relevance and tension in the first two seconds.

### Scene 2 — pattern_interrupt

- Timing: 03s–09s
- Asset type: stock_broll
- On-screen text: It needs you to stay.
- Visual direction: Relatable stock/B-roll: thumb hovering over an endless feed, then hard cut to greyscale.
- Retention goal: Reset attention before the viewer predicts a generic slideshow.

### Scene 3 — core_explanation

- Timing: 09s–33s
- Asset type: card_animation
- On-screen text: That does not mean every app is evil.
- Visual direction: Card animation comparing your incentive vs. the feed incentive; two columns, very little text.
- Retention goal: Deliver the main mental model with low cognitive load.

### Scene 4 — screen_or_card_visual

- Timing: 33s–51s
- Asset type: screen_recording
- On-screen text: It means the incentives are not the same as yours.
- Visual direction: Screen-style visual showing home screen cleanup, app moved away, timer/exit rule set.
- Retention goal: Show the concrete payoff so the advice feels usable, not ornamental.

### Scene 5 — cta

- Timing: 51s–61s
- Asset type: kinetic_text
- On-screen text: You want focus, sleep, actual progress, maybe a quiet brain for once.
- Visual direction: End on the phone home screen question; highlight the app moved off the home screen today.
- Retention goal: Convert attention into a comment/save action without adding a second idea.

## Caption beats

- 00s: The algorithm does not need you happy.
- 04s: It needs you to stay.
- 08s: That does not mean every app is evil.
- 12s: It means the incentives are not the same as yours.
- 16s: You want focus, sleep, actual progress, maybe a quiet brain for once.
- 20s: The feed wants one more swipe.
- 24s: So stop fighting a machine with vibes.
- 28s: Change the design.
- 32s: First, turn your phone to greyscale when you need deep work.
- 36s: Second, remove your worst app from the home screen.
- 40s: Do not delete it if that feels dramatic.
- 44s: Just make it less automatic.
- 48s: Third, before you open a feed, set a leaving cue: one search, three videos, or five minutes.
- 52s: If there is no exit rule, the app owns the exit.
- 56s: This is not about becoming a monk.
- 60s: It is about making your phone slightly less talented at stealing your day.
- 64s: Which app gets moved off your home screen today?

## Production notes

- First frame must show the hook as large kinetic caption text.
- Use motion or a visual state change in the first 1-2 seconds.
- Avoid static AI slideshow visuals; use screen recordings, cards, timer, or before/after cuts.
- Keep this version above 60 seconds for TikTok Creator Rewards testing.
- Avoid moral panic; frame as attention design and defaults.