{
  "pillar": "life_optimization",
  "positioning": "Practical micro-systems for overloaded adults: less chaos, more focus, no hustle theatre.",
  "tone": [
    "direct",
    "empathetic",
    "anti-generic",
    "slightly contrarian"
  ],
  "hook_patterns": [
    "If your head has 47 tabs open...",
    "You do not need more motivation...",
    "Your calendar tells the truth..."
  ],
  "visual_rules": [
    "realistic desk, morning, phone, paper, timer",
    "visible first-frame text hook",
    "avoid abstract AI graphs"
  ],
  "no_go": [
    "medical claims",
    "generic drink-water advice",
    "unverifiable health promises"
  ]
}