# The algorithm does not need you happy

- ID: `attention-002`
- Pillar: `attention_design`
- Target duration: 67s
- Estimated voiceover duration: 61s
- Word count: 148
- Platform note: TikTok Rewards Candidate

## Voiceover

The algorithm does not need you happy. It needs you to stay. That does not mean every app is evil. It means the incentives are not the same as yours. You want focus, sleep, actual progress, maybe a quiet brain for once. The feed wants one more swipe. So stop fighting a machine with vibes. Change the design. First, turn your phone to greyscale when you need deep work. Second, remove your worst app from the home screen. Do not delete it if that feels dramatic. Just make it less automatic. Third, before you open a feed, set a leaving cue: one search, three videos, or five minutes. If there is no exit rule, the app owns the exit. This is not about becoming a monk. It is about making your phone slightly less talented at stealing your day. Which app gets moved off your home screen today?

## Caption beats

- 00s: The algorithm does not need you happy.
- 04s: It needs you to stay.
- 08s: That does not mean every app is evil.
- 12s: It means the incentives are not the same as yours.
- 16s: You want focus, sleep, actual progress, maybe a quiet brain for once.
- 20s: The feed wants one more swipe.
- 24s: So stop fighting a machine with vibes.
- 28s: Change the design.
- 32s: First, turn your phone to greyscale when you need deep work.
- 36s: Second, remove your worst app from the home screen.
- 40s: Do not delete it if that feels dramatic.
- 44s: Just make it less automatic.
- 48s: Third, before you open a feed, set a leaving cue: one search, three videos, or five minutes.
- 52s: If there is no exit rule, the app owns the exit.
- 56s: This is not about becoming a monk.
- 60s: It is about making your phone slightly less talented at stealing your day.
- 64s: Which app gets moved off your home screen today?

## Visual concept

Fast phone UI montage, greyscale switch, app removal, timer/leaving cue; not static slideshow.

## Caption

Design beats willpower when the feed is engineered better than your intentions.

## CTA

Which app gets moved off your home screen today?

## Production notes

- First frame must show the hook as large kinetic caption text.
- Use motion or a visual state change in the first 1-2 seconds.
- Avoid static AI slideshow visuals; use screen recordings, cards, timer, or before/after cuts.
- Keep this version above 60 seconds for TikTok Creator Rewards testing.
- Avoid moral panic; frame as attention design and defaults.